Discover Beauty with Safe Ingredients

As a health conscious family owned brand, we pride ourselves in offering high quality products that are made with natural and safe ingredients. No sulphates No surfactants and Paraben Free, our hair care solutions are made with love for the whole family, we’re here to help you feel good, embrace your healthy hair journey as you “Wash, Style and Manage” your hair. 

Also, If you love colours as much as we do, then you’ll love our trendy selection of 10 Free, non toxic and vegan friendly nail polish shades. This year, we launched our Nail care and treatments line and we’re really excited about this. “Base~Coat~Finish”!
We want you to have an enjoyable beauty experience and welcome you to follow us on our journey!!

Our strategy is simple, you come first! Our LOG

Give your beauty and hair routine a makeover with safer ingredients.

CLEANSE, DETANGLE & HYDRATE with some of our top rated hair care products.


Follow our journey, 3 pillars:

  1. LOG Loves:  Our charitable commitment were we strive to support causes that are close to hearts.

  2. HOPE Series: Our own version of masterclass where we curate interviews with other entrepreneurs on their journey and sharing not just successes but lessons learnt along the way.

  3. Education & Events:  Follow us on our exhibitions journeys and how we get close to our customers. Also watch out for our free DIY learning workshops (coming soon)

Never Tested on Animals

All our products are paraben free, vegan friendly and are not tested on animals.